Breaking into Australia’s fashion industry requires more than a polished resume or internships. Five companies shaping the country’s creative scene say attitude determines success—curiosity, initiative, and a willingness to learn matter most.
Curiosity over credentials
Incu, a Sydney-based retailer, values curiosity above all else. The company’s hiring decisions rely on four principles: human, balance, optimism, and curiosity. Marketing manager Ellyce Horan said this trait often distinguishes strong candidates.
“We hire people from diverse backgrounds,” she explained. “Some have retail experience, while others come from art, music, or entrepreneurship. What counts is passion for the work and excitement about joining the team.”
Suku Home founder Christine Lafian shares this view. For entry-level roles, she prioritizes eagerness to learn over technical skills. “We’re drawn to people who are open, curious and excited to grow,” she said. “The best junior employees treat every task as an opportunity to improve.”
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Fit also plays a key role. Lafian added that candidates who research the brand and connect with its mission stand out. “When someone aligns with our purpose, we know it’s the right match.”
Show, don’t tell
Fashion Journal managing editor Giulia Brugliera prefers applicants who demonstrate their abilities. “Don’t just say you’re a great writer—prove it,” she said. “Write a cover letter in our style and include relevant samples.”
Brugliera earned her own internship by submitting articles written in the publication’s tone. “If you want the job, hand-delivering a resume or sending a follow-up email can help. It proves you’re committed.”
Front Office creative director Ken Sakata seeks proactive candidates. “Small businesses need people who think ahead,” he said. “I appreciate those who ask for clarity and propose solutions instead of just pointing out problems.”
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This approach builds trust. “Once that trust exists, you want to let them take initiative,” Sakata noted.
These companies don’t expect perfection immediately. What they seek is a candidate ready to grow and willing to stand out.
The industry’s fast-changing nature makes adaptability and enthusiasm more valuable than a lengthy resume.
