Vitabiotics, the UK’s largest vitamin company, has been sold to private equity firm Bain Capital in a deal that signals a major shift for the 55-year-old family business.
The London-based supplements group, led by former Dragons’ Den star Tej Lalvani, generates nearly £200 million in annual sales. Its brands—including Pregnacare, Perfectil, Wellman, and Wellwoman—are sold in the UK and more than 70 countries worldwide.
Deal terms remain undisclosed
While the financial details of the acquisition were not disclosed, media speculation last month put the price tag at around £900 million. The transaction includes Vitabiotics’ UK operations and the broader VB Group, which encompasses Meyer Organics in India and businesses across Africa.
Bain Capital, headquartered in Boston, said the acquisition would bring local market expertise in India, along with global resources to support Vitabiotics’ expansion. The firm highlighted the company’s strong presence in the Middle East, North Africa, and China as key growth opportunities.
Related: Aldi tops social media World Cup ratings
Vitabiotics confirmed that the UK would remain central to its brand, innovation, and leadership in the supplements sector. The company added that there would be no immediate changes to its day-to-day operations.
A defining moment for a family business
Founded in 1971 by professor Kartar Lalvani, Vitabiotics has been run by his son, Tej Lalvani, as CEO for the past decade. In a statement, Lalvani described the sale as a “defining moment” in the company’s history.
“This direction is not about changing who we are; it is about accelerating what we can become,” he said. “With Bain Capital’s global expertise and investment behind us, we have a unique opportunity to expand internationally, accelerate our innovation, and take our trusted brands to millions more consumers.”
Lalvani emphasized that the company would remain committed to the science, quality, and values that have defined Vitabiotics since its founding. The deal, he said, would help build on his father’s vision of using nutrition to improve everyday health.
Related: Sex experts pick top movie sex scenes
Bain Capital partner Pawan Singh called Vitabiotics a “trusted, science-led brand platform” with strong credibility among healthcare professionals. He noted the firm’s experience in supporting healthcare and consumer businesses in India, where Vitabiotics has a significant presence.
The transaction is still subject to regulatory approvals and other closing conditions. Houlihan Lokey advised Vitabiotics on the deal, while Macfarlanes provided legal counsel. Rothschild & Co acted as financial advisor to Bain Capital, with Kirkland & Ellis and Khaitan & Co handling legal aspects.
For now, Vitabiotics’ operations will continue as usual. The sale to Bain Capital suggests a new chapter for the company as it pursues rapid international growth while maintaining its UK roots.
