DHL eCommerce is shifting its European expansion focus to Eastern Europe, where the planned acquisition of Venipak in the Baltics represents the latest step. CEO Pablo Ciano confirmed the region now leads the division’s growth plans after completing consolidation efforts in Western and Southern Europe. The strategy follows earlier moves like merging UK parcel operations with Evri and teaming up with CTT, Portugal’s postal operator, to strengthen its footprint in Spain and Portugal.
Venipak’s operations cover Lithuania, Latvia, and Estonia, where it manages around 800 parcel lockers, collection points, and a domestic delivery network. DHL plans to absorb these assets into its international infrastructure, replicating earlier integrations in Italy and Iberia. The deal, announced in July, would extend DHL’s direct service reach across the Baltic states, reinforcing its cross-border capabilities.
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DHL’s cross-border parcel business is expanding at a 15 percent annual growth rate, while demand for parcel shops and lockers has surged by 50 percent yearly. This surge stems partly from the rise of second-hand platforms like Vinted, which handled €10.8 billion in transactions in 2025. In July, DHL and Vinted deepened their collaboration in Germany to streamline locker-based transactions for private sellers and buyers, addressing a key gap in peer-to-peer logistics.
Ciano’s vision targets doubling DHL eCommerce’s revenue within five years, scaling from €6.9 billion in 2025. The roadmap hinges on acquisitions, strategic partnerships, and expanding its parcel-point network to accommodate both e-commerce and growing peer-to-peer activity. The Venipak deal aligns with this push, offering immediate operational leverage in a high-growth market.
