This summer, LOOKFANTASTIC is transforming a luxury Ibiza hotel into a sun care and skincare retreat.
The retailer has teamed up with Mondrian Ibiza to embed its What the SPF?! Campaign into the guest experience. The partnership combines LOOKFANTASTIC’s product selection with the hotel’s poolside setting, providing complimentary sun protection samples, exclusive beauty sets in select suites, and a discount code for future purchases.
Sun protection samples by the pool, curated beauty sets in suites
Visitors at Mondrian Ibiza will find Lancaster SPF samples available poolside. The move aims to make sun protection a natural part of holiday routines. Lancaster, recognized for its skin health focus, is one of the retailer’s trusted sun care brands.
Postcards placed throughout the hotel promote the collaboration and guide guests to curated SPF products. Those booking stays of three nights or more in certain suites receive an exclusive beauty set—a pre-selected collection of summer-friendly items. Loyalty customers in the highest tier also receive a separate offer: 20% off stays in 2026 and 15% off in 2027, with benefits like daily breakfast and flexible cancellation.
The effort goes beyond convenience. It aligns with LOOKFANTASTIC’s broader goal of making sun protection easier to access. Through its annual What the SPF?! initiative, the company has spent three years discounting SPF products by 20% and working with the British Beauty Council to stress daily sun care as essential.
Holidays often disrupt routines, including skincare. The partnership recognizes this while attempting to simplify habit maintenance. Free samples by the pool or beauty sets in guest rooms aim to reduce barriers. That can be challenging in a sun-drenched setting where priorities might shift toward relaxation over sunscreen.
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A discount code to continue the experience
Guests can apply the code LFIBIZA for £5 off their next LOOKFANTASTIC order, encouraging them to maintain their summer skincare routine after departure. The same code unlocks the hotel discounts mentioned earlier.
Keely Gough, managing director at LOOKFANTASTIC, stated the partnership was designed to engage customers “in a real-life moment.”
“SPF is essential in any skincare routine, but holidays can make it easy to forget,” she explained. “This collaboration lets us make sun care and beauty discovery a seamless part of their summer.”
The effort fits into LOOKFANTASTIC’s strategy of blending beauty expertise into everyday experiences. The company, which stocks hundreds of brands, has positioned itself as a hub for products and advice, whether for daily use or special occasions.
The partnership runs through the end of the summer season at Mondrian Ibiza. There are no plans announced for its return next year.
Similar efforts have been seen in the food industry, where sustainability practices are being integrated into everyday operations.
