FaceGym will open its first studio in Merseyside at Liverpool ONE next month, accelerating its UK franchise expansion.
The facial fitness brand plans to open a 500 sq ft studio on 10 December. The launch will create 12 jobs following an investment of more than £300,000.
The new location represents the third FaceGym studio for franchise partner Vivo Studios. The company already operates sites on King Street and at Selfridges Trafford in Manchester.
UK Expansion Targets 28 Studios
The Liverpool opening is part of FaceGym’s wider UK franchise strategy. The brand plans to launch 28 studios across the country over three years.
Founded in London in 2014, FaceGym offers ‘non-invasive facial workouts’. Its model combines massage techniques with advanced skincare technology, operating on a membership basis.
The company currently has locations in London, New York and Los Angeles. Recent UK openings include Canary Wharf, Broadgate, Leeds and Cambridge.
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Franchise Praise for Liverpool Location
FaceGym chief executive Angelo Castello highlighted franchising as central to the UK growth. He praised Vivo Studios for its success in Manchester.
Castello said Liverpool ONE was “one of the UK’s leading retail destinations” and the “perfect home” for the brand’s first Liverpool studio.
Vivo Studios managing director Minesh Solanki confirmed Liverpool ONE was the first choice for their North West expansion. He cited the area’s footfall and the city’s “love of beauty and wellness” as key factors.
He also expressed pride in creating new jobs in Liverpool through the new venture.
Studio Details and Location
Landsec portfolio director Clare Dutton said the studio reflects Liverpool ONE’s appeal to premium brands. She noted FaceGym’s distinct approach has a cult following. The opening will build on leasing momentum at Peter’s Lane.
She noted the brand’s “distinctive approach” has attracted a “cult following”.
