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Frasers Executive Takes Hugo Boss CEO Role

 ·  By Farhana Kassim
Frasers Executive Takes Hugo Boss CEO Role - hugo boss
David Epstein will replace Daniel Grieder as Hugo Boss CEO on January 1, 2027.

Frasers Group has tightened its grip on Hugo Boss by appointing one of its senior executives as the fashion brand’s new CEO.

The move comes just weeks after Frasers secured majority ownership of Hugo Boss, increasing its stake to over 50% in October. This followed an unsuccessful £1.7 billion takeover bid earlier in the year.

Epstein’s Experience at Frasers

Epstein has been with Frasers for over a decade, playing a key role in the company’s Elevation Strategy. He has overseen partnerships across its sports, premium, and luxury divisions.

Previously, Epstein served as managing director of Frasers’ premium and luxury business for five years. During this time, he helped strengthen the company’s brand portfolio and commercial relationships.

Leadership Changes at Hugo Boss

Epstein’s appointment marks another significant leadership change at Hugo Boss. In September, Frasers CEO Michael Murray took over as chairman of Hugo Boss’s supervisory board.

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During his tenure, he oversaw the relaunch of the Boss and Hugo brands and invested in the company’s global store estate and digital operations.

He said, “David Epstein combines a deep understanding of global brands with extensive experience in premium and luxury retail.”

Other recent departures from Hugo Boss include finance chief Yves Müller, who left in October, and chief sales officer Oliver Timm, who will depart at the end of November.

New Appointment at Frasers

Meanwhile, Frasers has appointed Alastair Dick as its new chief commercial officer, effective January. Dick, who has been with the company for over 20 years, will oversee commercial buying and brand relationships across the group.

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