Boombites red berry grapes set to colour up the fruit category with a deep red skin-to-centre coloration. The fresh fruit market is seeing strong growth, driven by trends and innovation. This new development is fuelled by better quality and improved eating experiences. Consumers are also adopting healthy snacking as they work to meet government targets.
The UK National Diet & Nutrition Survey continues to show that most people fail to meet the five-a-day fruit and veg pledge. Many shoppers also miss out on a rainbow diet of colour, which limits their intake of nutrients, antioxidants, and polyphenols such as anthocyanins. Increasing the colour in diets provides a simple pathway to improved health and wellness, but finding new ways to achieve this remains a challenge for the average shopper.
A new fruit, following a successful trial pilot in the summer of 2025, now has the potential to help consumers colour up their diets with the launch of the red berry grape category, sold under the brand BOOMBITES™ red berry grapes. This breakthrough combines the delicious eating experience of the very best table grapes.
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BOOMBITES™ red berry grapes are unique because they have a deep red colour throughout the whole grape, thanks to naturally containing anthocyanins. Analysis at the University of Murcia found that, when tested, the new red berry grapes have six times more anthocyanins than a traditional black-skinned table grape.
Unlocking incremental value is the goal for the fresh fruit aisle. This new category is poised to recruit non-grape buyers, re-engage lapsed shoppers who want more from the category, and trade up existing buyers to a premium tier. The innovation backing these grapes is the result of years of work by BLOOM FRESH™, the varietal innovation leader within AMFRESH Group.
Developed over a decade in Spain
One of the world’s leading experts in natural table grape innovation, Dr. Juan Carreño from BLOOM FRESH™, details further: “Globally, there is a trend towards healthier choices when it comes to daily food choices. While we have always been about bringing the very latest wellness innovation to market, we wanted to create a new grape category that not only delivered with the very best taste, quality and flavour profile, but had a different retailer market proposition. As a result, we have spent over a decade in Murcia, Spain creating the new red berry grape. By naturally crossing some of the world’s best table grapes which traditionally all have white flesh on the inside with old grape varieties that have red flesh fruit but were historically only used for wine production, they have been able to bring a new fruit to the world. BOOMBITES™ red berry grapes are the first table grapes in the world to have a skin-to-centre colour with a deep red, lively centre pulp similar to that of a berry or cherry. This unique interior not only makes them visually distinctive but also means they naturally contain anthocyanins. Plus, they are juicy on every bite and taste incredible, taking the flavour profile of a grape to a whole new level.
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The CEO of BLOOM FRESH™, Josep Estiarte, notes: “The grape category is on a step change with the introduction of red berry grapes. BOOMBITES™ red berry grapes is an unparalleled range of innovation creating, both commercial and new category opportunities for retailers as well as delivering on taste, differentation and flavour that shoppers are hungry for. The opportunity to combine everything people love about grapes, with taste, colour and premium quality, is what makes this new category so exciting and what gives it broad appeal. This truly has the potential to pull all three core levers of category growth by driving penetration, frequency and value with a consumer proposition that is loved.”
Partnership for heart health
Alongside creating category innovation, educating consumers on healthy eating habits is essential. That’s why BOOMBITES™ red berry grapes has teamed up with Heart Research UK in a partnership designed to raise awareness of the simple lifestyle choices — including the everyday dietary choices — that can help support heart health. Coupled with this, further publishing research around red berry grapes will also be emerging.
BOOMBITES™ red berry grapes is launching in the UK late summer, with exclusive distribution through M&S nationwide, Tesco and Ocado online for a limited time only.
