Seller Moves

ALDI unveils new digital shopping platform powered by Instacart

 ·  By Farhana Kassim
ALDI unveils new digital shopping platform powered by Instacart - new digital shopping platform
ALDI U.S. launched the redesigned website and mobile app on March 30, 2026.

ALDI U.S. launched a redesigned website and mobile app on March 30, 2026, powered by Instacart’s Storefront Pro platform. The new digital experience allows customers to shop online with more personalized product recommendations and expanded meal planning support. Instacart has been the retailer’s exclusive fulfillment partner for both the website and app since 2019, and the technology behind the update delivers high-quality delivery and curbside pickup as fast as an hour.

Integrating Digital and Physical Retail

ALDI and Instacart first partnered in 2017 to offer same-day delivery through the Instacart Marketplace. Since then, the grocer has deployed multiple solutions to connect its online presence with in-store experiences and fulfillment technology across its more than 2,600 stores nationwide. The new ALDI website and app are available now to customers across the United States, who can visit aldi.us or download the mobile app for iOS and Android.

Storefront Pro is an enterprise-grade solution that unifies a retailer’s website, mobile app, and in-store digital touchpoints into one platform. Combined with fulfillment technology, it provides an end-to-end owned ecommerce solution. This approach helps retailers maintain full control of their brand and customer experience without managing fragmented systems. ALDI joins more than 380 grocery retailers that use this technology to scale their digital presence.

“ALDI is known for offering their customers incredible value, and we’re proud to partner with them to make sure that value translates seamlessly into their digital experience,” said Ryan Hamburger, Vice President of Commercial Partnerships at Instacart. “What makes this partnership special is that it goes beyond ecommerce. By combining Storefront Pro and fulfillment into one integrated platform, we’re helping ALDI U.S. scale faster while preserving everything that makes their brand special.”

“Shoppers define value in more ways than one — often by saving both time and money,” said Dave Rinaldo, Chief Operating Officer at ALDI U.S. “As customers look for more flexibility, our partnership with Instacart enhances the ALDI online experience, giving the 1-in-3 U.S. households that shop our aisles another convenient way to get their groceries when and how they want.”

New ALDI Digital Shopping Platform Launch

This enhanced shopping experience allows customers to browse favorite products online.

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